I only worked with one client who did not care about measurable sales and ROI.
Nike. Nike was a client for over 10 years and never measured results. I never had to sit down on a weekly or monthly basis go over the KPIs or sales. On the other hand, the rest of my clients over my 20+ career I was judged by KPIs. AT&T (B2C) wanted to see weekly activations; Parker (B2B) measured sales leads through website form submissions, and many more.
I’ve worked with international, national, regional and local businesses.
If you’re looking for new customers, increase in sales from existing customers; read the rest of my site to learn about the best practices to achieve your objectives.
Demand Generation creates Lead Generation
Demand generation is a crucial aspect of business growth, fostering brand awareness, expanding market reach, and establishing thought leadership. It cultivates leads through valuable content, nurturing them through the sales funnel, enhancing sales efficiency, and ultimately, driving revenue growth.
Sales Funnels/Sales Promotions
A sales funnel is a vital tool for businesses to generate consistent sales. It attracts and nurtures leads, converting them into paying customers by providing valuable content and automating the sales process. By implementing a sales funnel, businesses can improve conversion rates, forecast sales volume, and increase customer lifetime value.
Content Creation
The best content for digital marketing includes blog posts, videos, social media content, and email marketing. Each has its strengths, like engaging audiences, building trust, and driving sales. It's important to consider your target audience and goals when deciding what kind of content to create.